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This is the No.1 classic mistake made by sellers & it stems from a simple & well-meaning assumption.
The assumption is that buyers have an imagination!
If you want to sell your property as profitably as possible in the shortest amount of time, you have to prepare & present your house so it's immediately appealing to buyers.
Now we’re not talking about a full-blow “Ann Maurice” or even necessarily spending any money.
The really important things to get right just take a little time & effort and because of this most sellers simply don’t bother.
They only start to take the concept seriously once their property has sat unsold for a few months and a certain amount of “desperation to sell” has set in.
In addition to the assumption I mentioned earlier the problem is compounded because many UK house sellers find it hard to critically assess their property in the first place.
To be fair, this is a rather difficult task but it's not made any easier by the rather prevalent trend for self-delusion.
The most common mindset we come across is one where the vendors believe their homes are fantastic (and any buyer who doesn’t immediately fall in love with it is in some way mentally impaired).
They may be right but that doesn't hide the fact that little attempt is made to look at their property and imagine it through the eyes of the buyer.
For the smart seller who bucks this trend, the field is wide open to gain a substantial advantage in the marketplace.
Selling your property profitably is a competition that requires careful preparation to win.
If you put in the effort now, you will secure yourself the pick of the buyers (and the best offers).
Essentially there are 8 things:
1. Clean your house from top to bottom, inside & out.
3. Finish any DIY & catch-up on routine maintenance.
4. Understand that first impressions count & spruce-up the outside.
5. Depersonalise the interior.
6. Go neutral (it’s a cliché but it really does work).
7. Define the use of each room.
8. Eliminate bad odours.
With the right plan of action it's simple & cheap to present your property in a way that is irresistible to buyers.
Written by Gavin Brazg - www.TheAdvisory.co.uk
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